Do people clearly understand who you are, what you offer, and why they should choose you or your product over others?
This section looks at the basic building blocks of trust. These are the things that help people decide:
Why they should buy from you instead of a competitor? Why they should follow your brand? And what bigger idea or cause your work is connected to?
Movement / Mission : People clearly understand what I or my brand stands for, why we exist, and what bigger purpose or problem our work or product is connected to — not just what we sell.
Proprietary Framework : I have a clear way of doing things, a method, or a system that makes my approach different from others.
Tested Message : The way I explain my offer or product has already proved that it attracts people and helps them buy.
Impact Funnel : I have a clear path that takes people from first contact, to trust, to buying from me.
Viral / Scalable Narrative : My message or brand story is easy to share and helps new people discover me.
Framework-Based Program : I have a main product, service, or program that is built around my method and can be sold again and again.
Do your words attract the right people and move them to take real action with you?
This section checks whether your communication is market-proven , not just well-written.
One-Line Attraction Message : I have one simple sentence that I use in real conversations, content, or ads — and I know from results that it makes the right people lean in and want to know more.
Action-Trigger Problem : I clearly communicate the one main problem that makes people feel, “I need to fix this now,” and I know it works because it gets real responses, not silence.
Buying-Reason Promise : People quickly understand what clear result they will get from choosing me or my product — and I have seen this promise lead to real inquiries or sales.
Stand-Out Advantage : When people compare me to others, they clearly see why I am different or better — and I hear this from real leads or paying customers, not just friends or family.
Trust-Driving Delivery :When I speak or write, people feel safe, clear, and confident about me — and I can tell because they stay engaged, ask questions, and take the next step.
Can a stranger look you up today and clearly see that you are a real, recognized authority?
This section checks whether your authority is visible in public places where people form trust — not just inside your own content or community.
Published Book (Visible Entry Point) : When someone looks me up, they can clearly see that I am a published author — and my book helps position me as an expert and gives people a low-risk way to enter my world (free or paid).
Podcast Guest (Third-Party Validation) : If someone searches my name, they can see that I have been invited and interviewed on multiple podcasts in the last 6 months, showing that others trust my voice and expertise.
Podcast Host (Owned Authority Platform) : I run my own podcast where I regularly lead conversations, teach, or interview others — and this visibly positions me as a leader in my space.
Media Mentions (Public Trust Signals) : When people research me or my brand, they can find real quotes, articles, or features about me in online media or news websites.
Public Manifesto (Clear Belief & Message) :I have one clear, long public article that explains what I believe, what I stand for, and why my work or brand exists — and people can find it easily.
Authority Citations (Search Credibility) : There are official third-party pages or references about my work (Wikipedia or known platforms) that strengthen my credibility when people search me.
When someone is ready to buy from you, do they feel safe choosing you?
This section checks whether people can clearly see real-world proof that your work or product delivers results — so choosing you feels safe, justified, and confident , not risky.
Public Reviews (Proof of Demand & Safety) : When people search for me or my brand, they can clearly see many real public reviews that show others benefiting from my products or training. These reviews make new buyers feel safe and also signal that my work is in demand.
Media Trust Signals (Borrowed Credibility & Status) :When people land on my website or social pages, they clearly see trusted media logos or platforms that show I am credible and recognized beyond my own audience. This positions me as an authority and increases desire to work with me.
Real Case Studies (Visible Proof of Results) :I have detailed stories that clearly show how real people used my product or service and got clear results step by step. These stories are visible in my sales material, website, blogs, or content. If I make claims, I also have scientific or comparable studies to support them.
Video Testimonials (Human Proof & Emotional Trust) : I have at least 5 video testimonials where real customers or clients speak openly about their experience and results with my work or product.
Third-Party Content (Outside Validation) : My work has been shared, reviewed, featured, or discussed on respected industry websites or platforms outside of my own channels.
When someone is curious about you or your product, can they easily find you — again and again — across the internet?
This section checks whether your visibility works like a magnet that brings people into your business , or whether they lose you after the first touch.
Search Visibility (First-Page Presence & Traffic Source) : When someone types my name or brand into Google, the first page clearly shows my website, content, or proof around my business — not random or unrelated results. I also get consistent traffic from Google.
LinkedIn Authority Presence (Professional Trust & Lead Flow) : When someone visits my LinkedIn, they immediately understand what I do, who I help, and why I am credible. My LinkedIn brings people into my funnel — not just connection requests.
YouTube Discovery Engine (Trust + Sales Channel) : I have long videos on YouTube that help generate sales, and short videos that help new people find me, learn from me, and build trust with me over time.
Instagram / TikTok Brand Recognition (Attraction & Sharing) : My Instagram or TikTok has short lessons or attraction triggers that make people want to learn more or buy from me. I have content people share, and most of my content supports my impact or mission.
Community Visibility (Everyday Discovery & Conversation) : I have an active presence on platforms like Reddit, Quora, groups, or forums, so new people discover me through everyday conversations — not only through ads.
When someone discovers you, do you have real systems that turn attention into leads, clients, and revenue — or does everything still depend on your personal effort?
This section checks whether your authority is supported by real money-making engines that:
Without these systems, growth stays unstable and depends only on hustle.
Paid Growth & Influencer Engine (Audience Expansion at Scale) : I use ads or influencer partnerships to consistently grow my audience and bring new people into my world — instead of relying only on organic reach. This allows me to reach people I could never reach on my own.
Cold Lead Funnel (Stranger → Contact) :I have a funnel that turns cold traffic or social media viewers into email subscribers or leads, even when people have never heard of me before. This gives me a steady flow of new potential customers.
Cold Sales Funnel (Stranger → Buyer) : I have a funnel that can turn strangers into paying customers without me needing to personally explain everything one-on-one. This proves that my message and offer can sell at scale.
Book Funnel (Authority → Client Acquisition) : I use a book (free or paid) as a tool to position myself as an authority and to generate leads, calls, or clients. People enter my business through my ideas, not just my ads.
Webinar Funnel (Education → Trust → Sale) : I run live or automated webinars that educate people, build trust, and lead directly to sales or booked calls. This allows me to sell through teaching instead of pressure.
High-Ticket Funnel (Premium Client Acquisition) : I have a clear, repeatable process that regularly brings me high-ticket or premium clients. My biggest revenue does not depend only on low-priced products.
Joint Venture / Affiliate Funnel (Borrowed Audiences) : Other people actively promote my work or offers to their audiences through partnerships or affiliate deals, bringing me customers I did not have to create content for myself.
Retargeting System (Second-Chance Conversion) : People who visit my site, videos, or pages are followed up with ads or reminders so I don’t lose warm traffic that already showed interest. This increases conversion without increasing traffic.
Podcast Funnel (Voice → Trust → Client) : My podcast or guest podcast appearances consistently lead people back into my business where they become leads, clients, or buyers — not just listeners.
Live Talk / Stage Funnel (Event → Offer) : My live talks, workshops, trainings, or stages lead directly to booked calls, purchases, or enrollments, not just applause.
Social Media Funnel (Content → Conversation → Sale) : My social media content has a clear path that moves people from watching, to messaging, to joining my list, to becoming a client or customer.
Referral Funnel (Client → Advocate → New Customer) : My happy customers or clients actively refer new people to me without being chased. I have a clear way to encourage, track, and multiply referrals so word-of-mouth becomes a repeatable growth system, not just a lucky accident. This means my best marketing comes from people who already trust me.
