Magic Leone: Stop Playing Small—How to Ignite Your Coaching Business Growth
Ignite: Kill the Lie Before It Kills Your Business
“If you were paid $1M to grow your business in the next 12 months… would you still be charging bargain-bin rates?”
Most coaches think pricing is the problem. They obsess over packaging, lower rates to “get in the game,” and convince themselves they’re just “building traction.”
But that’s not the real issue. Pricing is a surface-level play.
The real problem? Identity.
If you’re undercharging, it’s not because your offer isn’t valuable. It’s because part of you still believes you’re not.
I’ve seen it over and over—from early-stage coaches to elite-level consultants. We don’t always price based on value. We price based on how boldly we’re willing to show up.
Pricing isn’t the problem. Playing scared is.
And playing scared will cost you more than money. It will cost you momentum, magnetism, and the kind of impact you were built for.
Reveal: The Real Fear Isn’t About Price
You say:
- “I just need a few more testimonials.”
- “Once I have more authority, I’ll raise my prices.”
- “It’s just for now—I’ll increase rates when I get traction.”
Let’s be real: those are delay tactics.
What you’re really saying is: “I don’t fully believe I’m worth it yet.”
But here’s the paradox: high-paying clients don’t respond to lowered pricing. They respond to power.
The moment you discount yourself, you disconnect from them. You stop signaling confidence and start signaling compromise.
You’re not adjusting your pricing to serve. You’re adjusting it to feel safe.
And safety doesn’t build empires. Conviction does.
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Shift: Signal Power, Not Pleas
If you want high-caliber clients, stop playing for applause and start building authority.
Your dream clients aren’t looking for a discount. They’re looking for a leader.
They want:
- Certainty in your message.
- Confidence in your brand.
- Clarity in your positioning.
They don’t buy based on price. They buy based on power.
Power doesn’t mean ego. It means standing in your truth so boldly, you give others permission to rise.
That’s how you become the only option—not just another choice.
No more over-explaining. No more apologizing. No more second-guessing.
Move like you’ve already won. Because when you do, the ones who are ready to rise will come find you.
Activate: Build the Brand That Belongs at the Top
Let’s get practical.
You’re not too expensive. You’re just too powerful for the wrong room. Your message doesn’t need discounts. It needs direction. And your people? They’re not ignoring you. They just haven’t seen you at full power yet.
So ask yourself:
“If I were already the go-to expert in my field… how would I price, show up, and market myself today?”
Now do that.
That energy—decisive, direct, magnetic—is what elite clients are waiting for.
Sometimes it’s not about changing your product. It’s about changing your presence.
I once trained with the U.S. Olympic fencing team. My coach would always say:
“Coca-Cola is $1. Why pay $10?”
In other words: why work harder when you can work smarter?
Same principle applies here. Targeting the bottom of the market takes as much energy as going after the top—but only one of those builds a legendary brand.
Want to grow faster?
Don’t shrink your offer. Expand your identity.
Now here’s the part most coaches skip. You can’t build a high-level brand from the same identity that created your current one.
So here’s the Tiger Move:
Fire your current self. Hire the upgraded version.
That version? He doesn’t own the company. He’s the CMO of a future empire.
He wakes up asking:
- "What does the brand need today?”
- “How do we position with more power?”
- “What strategic content drives authority—not just engagement?”
- “What would I do today if I were already paid $500K/year to build Todd McKeever Inc.?”
Then he executes. Without attachment. Without ego. With vision.
That’s how you create separation. That’s how you build elite magnetism.
Close With Fire
This isn’t just about pricing. It’s about power.
You don’t need to lower your rates. You need to raise your standard.
So here’s the challenge:
- Fire your old self.
- Hire the new one.
- Build a brand that attracts equals—not discounts.
Speak like the expert you are. Move like the brand you’re becoming. Sell like someone who already won.
Release the tiger. Rule the jungle. Own the kingdom.
GET NOTIFIED WHEN WE RELEASE A NEW TACTIC
Your results are a reflection of what you know.
If you’re not constantly learning, upgrading your skills, and exposing yourself to new ways of thinking, you’re falling behind.
The ultra-successful don’t just read books for fun—they study success.
